Drawing from the latest findings in neuroscience-the science that studies how the brain works, Patrick Renvoise and Christophe Morin have developed a powerful and unique neuromarketing workshop. Neuromarketing, an emerging new branch of marketing, enhances all the fundamentals of conventional sales and marketing by increasing their actual impact on the brain of your customers, employees and even potential investors. This unique approach is proven to create and deliver compelling messages that will help Vistage members quickly close more business. This program will:

• offer unique insights into how decisions are made by the human brain
• describe why the “Reptilian Brain” — makes the final decision
• unveil the only six stimuli that will directly impact and persuade the “Reptilian Brain”
• define the four critical steps that every organization or individual should master to sell effectively

Unlike any other sales and marketing approaches, this presentation teaches a process that is rational yet fun, scientific yet simple, and repeatable because it is memorable.