All businesses have a story but at work everyone naturally gravitates toward using logic and statistics because it seems more professional. No matter how compelling your facts are, if your audience isn’t invested in what you are saying, all the info is lost on them. Whether you’re selling your product, sharing your company vision, creating a culture, storytelling is your greatest vehicle for success. Organizational culture is formed by stories not just strategy and execution as Peter Drucker emphasized in his famous quote, “Culture eats strategy for breakfast. Life and business happen in the narratives and stories can go where data can’t. Data may persuade but it doesn’t inspire action. To get people to act, to buy, to follow happens when you wrap your vision in a story that sparks the imagination and stirs the soul. Brene Brown said, “Storytelling is data with soul.” What you will learn: Anatomy of a story and how to structure it masterfully Tools to present your stories in a powerful way Techniques to create instant rapport and have lasting impact Understanding words that inspire action How to paint a picture so your story is remembered Vocal shading Mechanics used by professional storytellers Creating stories that define you as a leader.