In the summer of 2010, I began thinking it might be really fun to build an internet business. Naturally, since I had worked in jewelry for over 30 years, I decided on an internet jewelry business that would focus exclusively on hoop earrings, because it seems every woman everywhere wears hoop earrings.
I asked Ethan — a bright, natural entrepreneur and former student of mine from a class I taught on Entrepreneurship — if he wanted to partner with me on it. He seemed to have just as keen an interest in marketing as I did, but he knew more about marketing on the internet and setting up a website. He said yes and we started the planning for the business in 2011.
We wanted to carry a huge selection of all kinds of hoop earrings… those that have been finely manufactured for years, as well as brand new styles designed by domestic and international artisans. Our dream is to feature international artisans who are making jewelry as a way to support their communities and that way LooptyHoops can help support those communities as well, each time one of our customers chooses from their hoop earring styles.
LooptyHoops was launched in June 2011 and has been growing ever since.
Since our hoop earrings have become so popular, we decided to expand our jewelry selection to include a wider variety of items like stud earrings and cross pendants. Looking over the competition, we noticed a lack of diversity of jewelry styles, as well as inflated prices. We strive to have our jewelry to be the lowest price online and to serve our customers so they know how much they mean to us.