After being in retail jewelry for over 30 years, I’ve heard more than my fair share of no’s. I began to wonder…could I begin a business where I didn’t hear the customer say no? That all I heard were yeses?
Right away, I realized my new venture had to be online because that’s where all you ever hear are yeses when the sale goes through! Thanks to my previous experience, I knew it was going to be about jewelry, but I also knew that since jewelry was so competitive online, I had to develop a certain niche that set us apart.
Thus, LooptyHoops was born! An online site that originally sold exclusively hoop earrings. I gathered a small staff, selected inventory, put together a website, and launched in June 2011. When I got my first sale I immediately erupted into my happy dance! I was ecstatic to say the least. Even though the customer bought the least expensive item we offered, nothing mattered more than that first sale when someone found us, trusted us, and said yes.
And I began to think to myself, how do we manage to keep that joy alive that we felt during our first sale for each sale over the years? How do we keep our customer happy at almost any cost? How do we keep them coming back?
These newsletters will explore just that…I hope you will join me on the journey of considering what you can do to keep your customers happy and continually coming back.